We understand your time is precious, so we have rewritten every detail of owning a luxury car, to make owning a Genesis as simple as possible. We believe simplicity is the ultimate sophistication.
We consider our customers to be our guests, which comes from the Korean principle of son-nim 손님. From the moment we deliver your test drive car to your home to the feeling of calmness sitting in your new Genesis, we want you to feel at ease.
At Genesis we put the customer experience at the heart of our design process. Yet designing the product is only half the story, the service and experience are vital too. The harmonious balance of these elements makes the Genesis experience second to none.
Korea is renowned as a country of contrasts. Genesis embraces this contrast. Outside the form is athletic and elegant, reminiscent of classic European designs. Inside our cars the latest technology is blended with traditional craftsmanship to give a distinctly Korean softness and harmony.
The Genesis winged emblem combines the crest grille shape in its body, with the wings forming the two lines represented in our iconic light design.
You can always spot a Genesis by the distinctive parallel lines formed by the front and rear lights. These two lines of light are all it takes to stand out.
Designed to look fast while standing still, the dynamic parabolic waistline defines a Genesis. It describes the "athletic elegance" that gives all our models their dynamic stance.
Our winged emblem combines the iconic elements of the crest grille and the two-lines design.
The signature crest grille features a smoothed G-Matrix pattern to increase airflow over the bonnet.
The iconic Genesis quad lamps shape the distinctive two-line design that distinguishes all Genesis models.
The two-line design is continued in chrome inside the charging door. On the right-upper area of the grille, the door is almost invisible, keeping the front simple and sophisticated.
The driver-focused interior design is inspired by the concept of the ‘beauty of white space’. Passengers will appreciate the extra space in the second row, afforded by lowering the centre tunnel.
