BRAND INTRODUCTION

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Founded in Seoul, we set out to rewrite the experience of buying and owning a premium car. At the heart of this is the very Korean idea that you are more than our customer, you are our son-nim (손님), our cherished guest.

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We understand your time is precious, so we have rewritten every detail of owning a luxury car to make owning a Genesis as simple as possible. We believe simplicity is the ultimate sophistication.